Press Release: Aquarium Saves Laundry

Client: Telford Laundry / Ripples Waterlife

Agency: PR2Go

Author: RJ Taylor

Date: Thursday 22nd July 2010


Aquarium Keeps Laundry Operations Afloat

When business literally dries up, it seems that some companies can rely on their neighbour to throw them a lifeline.

Telford Laundry’s water supply had already been disrupted across two days during a meter change. But the flow stopped completely during a meter inspection by a subcontractor for Severn Trent Water, risking serious disruption to the laundry’s titanic 24-hour operation.

A whole raft of businesses across the region depend upon Telford Laundry’s services, which itself requires 69,000 litres of water every day to process over 30 tonnes of hired linen per week.

Managing Director Paul Woodhead, said, “We service around 300 hospitality venues, some daily, others once or twice a week. The service we provide is critical to their business survival and the local economy.”

As spirits began to sink, rescue came from a convenient – if unlikely – source. Next door to Telford Laundry on the Stafford Park trading estate is none other than aquarium Ripples Waterlife.

Ripples’ Manager Marc James didn’t desert his neighbour, and arranged to draw fresh water from the aquarium’s external wash down tap into the storage tank of the laundry.

All hands were on deck to fix the problem. Paul said, “When I approached Marc, he unhesitatingly agreed to assist us. He provided the hose and even extended it to fit.”

Paul added, “Severn Trent Water responded very quickly and were on site within an hour of hearing the gravity of our problem. The workmen were quick and efficient and should be commended.”

As a result, the laundry was able to maintain a limited production capability and deliver around 10,000 items of fresh linen on hire to hotels and hospitality venues throughout Shropshire, Wales and the Black Country.

Marc James said, “We were delighted to help our neighbours Telford Laundry. Usually the only water that leaves our building is in bags with fish in. This was a unique opportunity!”

“Neighbourliness,” said Paul, “is alive and well.”

Neither company commented as to whether it plans a stock market floatation.


Press Release: ABC Business Basics

This press release won me the PR2Go Headline of the Month award.

Client: ABC Business Basics

Agency: PR2Go

Author: RJ Taylor

Date: Thursday 11th March 2010


Lancashire Firm’s Video Tutorials Make Management Accounting Easy

Running their own business, Terry and Sheena Frost found that straightforward explanations of some fundamental aspects of business management were thin on the ground. So, answering the call for an easier way to understand business, they created ABC Business Basics.

Based in Darwen, Lancashire, ABC Business Basics has launched a series of video tutorials covering essentials for running a small or medium enterprise (SME). Working with professional experts, ABC has produced a series of tutorials to provide exactly what the SME owner-manager needs; step-by-step instruction in what would normally be considered difficult aspects of running a business.

The first in a series of video tutorials by ABC Business Basics explains basic business accounting. Topics comprehensively explained in plain English include balance sheets, profit & loss, cashflow management and bank reconciliation. Also thrown in are some very useful ratio formulas and a glossary explaining common terms in the world of management accounts.

ABC partner, Sheena Frost, said, “We know that our product will be brilliant for any small business person who wants to understand management accounting. We have asked accountants, colleges, banks and business support organisations to make it available to the small businesses they deal with. It can even be used by schools to give students a basic understanding of running a business.”

David Roberts of Modern Marketing Magazine described ABC Business Basics as “Essential for any business owner or manager to get a grip of management accounts.”

The first tutorial is available now online and on DVD. More easy-to-follow explanations will be tackled in the coming few months and made available to subscribers.

For more information visit


Press Release: Thomas Cole

Client: Thomas Cole

Agency: PR2Go

Author: RJ Taylor

Tuesday 16th March 2010


Web Solutions Company Opens City Centre Operation

Chorley-based online marketing company Thomas Cole is to open offices in central Manchester and Preston. The group’s expansion is due to a growth in revenue over the past 12 months, despite the recession, as businesses increasingly recognise the value of online marketing.

Thomas Cole’s expansion means that more suitable facilities will be available for all clients, current and prospective. Managing Director Ross Johnson said, “To get closer to our customers and where the action is, expanding into Manchester and Preston seemed like the logical thing to do. We now have premises where we can meet customers at their convenience.”

Building on an already successful partnership with office solutions group Regus, Thomas Cole has been able to tailor the use of its office premises to business demand. While the company’s production hub will remain in Chorley, the Manchester and Preston offices will focus on potential clients in surrounding areas.

Thomas Cole will also have the flexibility to access other offices in the North West as required. This will create savings which, in turn, will be passed on to the customer, further enhancing the firm’s cost-effectiveness and value for money.

Named after the Salford-born 19th Century painter, Thomas Cole provides web design, search engine optimisation (SEO) and internet marketing services. Previous clients have included oil giant Chevron Texaco, Bury Football Club and The Children’s Safety Education Foundation.

Find out more at


Press Release: Business Growth Show, Reading

Client: Business Growth Show Franchise

Agency: PR2Go

Author: RJ Taylor

Tuesday 13th July 2010


The Business Growth Show Comes to Reading

If recent news reports are to be believed, businesses have at least one thing in common with Russian spies: Networking is key to their survival.

In the current economic climate networking is a crucial and effective tool for generating new business, so entrepreneur Michel Delran has taken on The Business Growth Show franchise in Reading, providing local businesspeople with the perfect opportunity to meet and do business.

“What drew me to this event was its focus on conversation” said Michel. “Delegates have a real opportunity to get face to face with their peers and talk business.”

The Business Growth Show will be held at Regus Davidson House in Reading on Thursday 22nd July 2010. Businesses are welcome to come along free of charge to meet with their peers, hear seminars by keynote speakers and take part in the famous Speed Networking sessions.

Launched in 2008, The Business Growth Show has already been a great success in 8 regions of the UK and, having been put on the market as a franchise, is being brought to Reading by Event Director Michel. The Show fuses exhibitions and networking clubs, allowing delegates to seek out the talent they need from their peers, as well as providing an opportunity to present to key decision makers to lay foundations for new business relationships.

Having grown from small networking events in the Midlands to a medium-sized exhibition and networking event nationwide, The Business Growth Show now attracts hundreds of businesses at a time with its fast-paced Speed Networking sessions, expert exhibitors and informative seminars.

Supported by other networking organisations such as 4Networking, Business Scene, the Thames Valley Chamber of Commerce, The Best Of and Business in Berkshire in a true ethos of networking, the event is set to be a great opportunity for Berkshire networkers.

Mark Linton, Managing Director of The Business Growth Show Franchise, describes networking as “The oldest trick in the book.” He says, “Big or small, the survival of companies around the globe is dependent on networking in some form, whether it is to find new clients, maximise the potential of existing ones or to form entirely new alliances.”