Profile

An accomplished media professional with over 15 years of live broadcast experience.

An exceptional communicator, I am analytical and creative; a free thinker who enjoys devising workable solutions for real-world problems. Technically adept, I can rapidly learn to use new tools to help develop and implement those solutions efficiently.

Ambitious and proactive, I feel I have reached the limit of what I can learn from working for myself, so I now wish to join an organisation and return to being a team player, contributing directly to the progress of the business and advancing my career by learning from colleagues, management and experience.

Reedsmore Ltd

Founder & Owner,
2013 - Present.

Working primarily with SMEs, I produce online marketing videos that help Reedsmore’s clients increase the size, speed and frequency of sales.

I begin by helping clients identify those benefits to their target audience and the appropriate platforms for communicating the offering to them. I then work with them to develop the message to fit those criteria, making both the message and method relevant and accessible to the target audience, maximising impact by communicating with the customer their own terms.

While I try to outsource as much as possible, working within client budgets often sees me undertaking any and all stages of the production process, from concept development through lighting and shooting; design and animation; to voiceover recording, editing and distribution.

Key Achievements

Recent triumphs include a Facebook video campaign for The Best of Manchester. Using only a single video and a modest budget for promotion, the campaign generated more membership enquiries than the client could handle. Just two weeks into a month-long campaign, the client had to pause the campaign to give themselves time to process all the incoming applications. The client described the short, powerful campaign as “a phenomenal success”.

Other achievements include a series of videos aimed at reducing the volume of calls to StubHub’s customer help desk. Working with StubHub’s customer comms team, I produced, directed and animated a series of tutorial videos explaining how to use certain parts of the StubHub website. Within just twelve weeks of the first videos going online, calls for customer assistance fell by over 33% on the previous quarter, even against an overall increase in site traffic.

RJTmedia

Freelance Creative
2004 - 2013

Returning to CNBC in a freelance capacity, I served primarily as a studio director and, from 2009, an associate producer. This kept me busy for around 70% of the time, affording me the space to explore parallel opportunities, in particular still photography.

Specialising in commercial headshots, PR and event photography, I regularly worked both in the studio and on location. My images have been seen in a wide range of publications including the Guardian, the Times, the Daily Telegraph and the Sun.

In 2013 Clarence House used my headshot of Sally Osman, commissioned to announce her appointment to the role of communications director to TRH the Prince of Wales and the Duchess of Cornwall. (Though Sally has since gone on to become director of communications for the Royal Household, the original press release can still be found on the Clarence House website.)

Global Travels

2003 - 2004

A year out travelling around South East Asia, Australia and Europe. As this was before the rise of social media, I built my own website on which I regularly posted updates of my adventures.

CNBC International

Studio Director
1998 - 2003

Starting in 1998 as a transmission controller, CNBC’s multi-skilled culture enabled me to make my first steps into production as a gallery operator, mixing sound, operating graphics machines and rolling VT live on air.

In 2000 I achieved my medium-term goal of becoming a studio director, two years earlier than expected. A multi-faceted role, every day I would lead a team of up to three studio presenters, four gallery ops and five outside sources while simultaneously vision mixing and operating up to seven remote studio cameras.

As a director, clear communication, a cool head and the ability to motivate my team were essential everyday requirements.

Skills

Software

Expert

  • Adobe Photoshop CS6.
  • Adobe Lightroom.
  • Camtasia NLE.
  • LibreOffice.

Proficient

  • Lightworks NLE.
  • WordPress CMS.
  • Cpanel and Web Host Manager (WHM).

Familiar

  • Adobe Premiere Elements.
  • Serif PagePlus DTP software.
  • Inkscape vector graphics package.

Hardware

Expert

  • Extensive experience mixing live TV broadcasts on a Phillips 3ME vision mixer with remote Radamec control of Sony studio cameras.
  • Wacom pen and tablet.
  • Canon DSLR camera system and EF lenses for shooting both stills and video.
  • Manfrotto tripod with movie head; Rode external mic; ZOOM H2n recorder; lapel mics; Bowens Streamlights; LED panel lights; Flycam stabiliser.

Education

2008/09, The British Institute of Professional Photography (BIPP)

Courses in Event Photography; Studio Lighting for Fashion; Portraiture; Commercial Photography and Adobe Photoshop CS3.

1994, The Cutting Rooms, City College Manchester

Diploma in Studio Engineering and Production.

1993, Margaret Danyers College, Cheadle Hulme

A-levels in General Studies (C), Media Studies (E) and Psychology (U).

1991, The Manor School, Cheadle Hulme

Five GCSEs of grade C and above, including Maths, English Language, French and co-ordinated Science.